Day 7: Press Release from the North Pole!

TO:
CONTACT:
 
 
 All Newspapers
Chief Elf, North Pole
Santa's Workshop
 
FOR IMMEDIATE RELEASE

Controversy at the North Pole as Santa Claus invests in new turbo sleigh.

North Pole- Santa Claus caused quite a stir yesterday as he slid in to the sleigh docking bay with his new, turbo Gazelle S900 sleigh. It has been centuries since Santa has sat in anything other than a sleigh created by Reindeer & Co.

"I can't believe he has done this," said Donner, owner of Reindeer & Co. , " We've had our problems in the past, but we have been negotiating a new contract to settle all our differences."

Since their introduction to the market in 1904, the Gazelle line of sleighs could only be powered by the gazelle. While in recent years Santa has been unable to look at competitive bids because of Reindeer union laws . The market has changed drastically in past years, demanding that a sleigh be more versatile in the area of speed, and weight (Santa isn't getting any thinner). Hence, the S900 is now designed to accept any large, four or two legged animal, including reindeer.

"Reindeer & Co. just has not kept up with the times," said Flash, CEO of Gazelle Sleighs and Bobsleds,"Until now, they have had a monopoly of the market. We're not here to push them out of the scene, we just want to produce a technologically advanced, friendlier product. With our new model we can finally compete."

Word from the reindeer union is still out, but sources close to union president, Blitzen, say he's not pleased with any proposed changes. Especially this close to Christmas.

Santa did not return phone calls by press time.



What is a press release?

A press release is a specially prepared statement for the news media. Many companies will send press releases to newspapers when their company does something noteworthy. The companies are trying to get positive free news coverage for their company. Newspapers often use the press releases to help write stories, but sending a press release does not guarantee the information will be published in the paper. It also does not control what will be written. If a company wants to have exact control over their newspaper information, then they buy an ad. An ad lets them say what they want, how they want.

Writing Activity:
Write your own press release!

Pretend you are the owner of a small business which has just designed a new product that will change the way people do something. Be creative. For example, your company could design a car that can park itself. What would you say in your press release that would make people excited? How would you say it? "My company just designed a new car" or "Revolutionary Self-Parking Car Saves Commuters Hundreds of Hours!"

Be sure to include necessary information such as your name, how to contact you, when this information can be used and who is receiving the press release. You may also want to include some background information about your company, quotations and benefits of your new product. Have fun!



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