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Joint Classified Advertising Database

The Holland Sentinel

Flashes Publishers

Glossary of Newspaper Terms

K L M N O

K

kicker - small headline, often in italics and usually underlined, above and slightly to the left of the main head

kill - to eliminate all or part of a story

L

layout - (1) a sketch or drawing that indicates the arrangement of pictures and copy on a printed page. Used synonymously with "dummy" (2) a combination of stories, pictures, etc. about a single subject.

lc - lower case

lead (pronounced "led") - the space between lines of type. This space is often altered so that stories form perfect boxes

lead (pronounced "lead") - (1) the first few sentences or the first paragraph of a story (2) a tip that may lead to a story

leg man - a reporter who gathers news which he or she telephones in to a "re-write" person, instead of coming to the office to write the story

letter to the editor - a letter in which a reader expresses his or her views in the newspaper; usually printed on the editorial page or the page opposite the editorial page

libel - publication of material that unjustly injures a person's reputation

library - a newspaper's collection of clippings, books, files, etc.

lineage - the amount of advertising printed in a specific period

line cut - a drawing or artwork that is in black and white without shadows or shades of gray. The opposite of a "halftone"

linotype - a computer printer that creates one line at a time

localize - to emphasize the local angle in an out-of-town story

logo - short for "logotype" - the specific design and way a title or company name is written. Artwork often accompanies the title

lower case - small letter, in contrast to capitals

M

make-over - rearrangement of stories on a page to provide for new copy or to change the position of stories.

mark up - (1) to put composition or editing instructions on copy or layouts

masthead - statement of ownership, place of publication, executive personnel and other information about the newspaper, generally placed on the editorial page

modem - a device that uses telephone lines to transmit data from one computer to another

monotype - a computer printer that creates one letter at a time.

more - the word placed at the bottom of a page of copy to indicate that the story doesn't end there - more is coming

morgue - where old newspapers, clippings, cuts and pictures are stored

N

NANA - North American Newspaper Alliance, a news syndicate

national advertising - advertising of trademarked products that are generally sold throughout the nation

negative - an image that is opposite the way it will appear in the paper. Dark areas appear light and light areas appear dark

news hole - the amount of space left for news after advertisements have been arranged on the page

newsprint - a grade of paper made from recycled paper and wood pulp, used primarily for printing newspapers

news services - news-gathering agencies such as Associated Press, or United Press International that distribute news to subscribing newspapers

O

obit or obituary - a biography of a dead person. Sometimes "canned obits" are kept on file in the newspaper's library to be used at the time of a prominent person's death. offset press - a printing press in which the inked image is transferred from a plate to a rubber roller, which in turn puts the ink onto the paper.

off the record - information not for publication, or at least not attributed to the source if used as background

op-ed - page of comment facing (opposite) the editorial page. Some newspapers use this page for letters to the editor, articles by columnists, etc.

overline - the caption above a photograph

Glossary of Newspaper Terms

A - E

F - J

K - O

P - T

U - Z